HUMAN FACTORS RESEARCH
For the past 8 months, I’ve worked as a designer at Design Science: a company that studies the way people use medical products, and how they can be improved based on the user’s needs. I had the opportunity to work across many arenas, including graphic design, conceptual design, photography, marketing, and data visualization for usability studies.
Please note that client work is confidential and unfortunately unable to be included here.
When I began my position at Design Science, I found that explaining usability research to others was a common challenge we faced. So I created this short animated video below!
I’ve always loved film and animation as a medium for teaching and storytelling, so I decided to make a short and engaging video that could give you all the basics in just under two minutes. What types of research do we do? How does it work? And most importantly, why do we need to do it?
I began my process by reaching out to employees at Design Science, and interviewed them about what they do and how they describe their own process. All the characters and sets for the video were created in Adobe Illustrator and brought into Adobe After Effects for animation. The video now plays in the office lobby!
Due to the confidentiality of our clients and study participants, I created a collection of staged photos for our website and marketing purposes. These photos include our different types of research (simulated use and field research), as well as our product training videos.
I also shot office/facility photos, as well as product photos for client projects.
I had the opportunity to work on a project that required the use of Tobii eye tracking glasses in order to better understand the ways users interact with information on products. I was trained in the Tobii data visualization software to generate heat maps and understand data.
Eye tracking can be an incredibly helpful tool when working with participants in order to understand their thought processes. And in some cases, eye tracking can lead to more accuracy if a participant verbalizes something incorrectly.
Pictured below, I’m helping a co-worker with an in-house project using the Tobii eye tracker.
There’s always in-house marketing and branding work to be done, especially due to the company’s big location move and re-brand last summer. I’ve created flyers and banners for events, upcoming studies, and conventions. I was also excited to contribute my illustration skills, creating artwork of “design scientists” throughout history for the new usability labs.
Another aspect of graphic design when it comes to medical products are designing IFU’s, or Instructions For Use. This illustrated information guide is generally included on, or within the packaging in order for the doctor/patient to learn how to correctly and safely use a product or medication.
Information design requires both precise language, and clear illustrations in order to be successful and ready for the market. Again, while examples of our client work can’t be shown, below is an example of a patch-pump instruction guide for an internal project, and a photo lab guide I had written and illustrated for the photo room.